Hands-On Lab: Using Epic Dashboards to Improve Your Marketing Efforts

Instead of relying on intuition or guesswork, data-driven marketing enables you to make informed decisions that will improve the efficacy of your campaigns. Join this hands-on lab to practice an end-to-end use case. Start in Epic Dashboards to analyze an agency's book of business and identify the best growth opportunity, then move to Applied Marketing Automation® to build a targeted contact list and marketing campaign.

Skill Level: Intermediate
Target Audience: Account Manager - Personal Lines/Small Commercial, Owner/Principal, IT/Operations Manager, Sales Representative, Marketing Manager/Specialist
Presenters: Linda Bendele, Rose Plewa
Length: 60 minutes